Ever wondered about the secret behind TikTok’s sensation? Why did Instagram introduce Reels? Why does YouTube introduce Shorts? Only one thing can respond to all of these queries — Short-form video content. Over the years, the engagement span of an intermediate viewer has vastly reduced. How frequently do you watch long-form videos to make this fact more substantial? Got you!
Short-form videos have taken over today’s era. There’s a massive consumption void if you compare the two. People have been connected to these bite-sized videos where they renounce track of time. Is it just today’s generation’s choice, or is there something else?
Doesn’t take much viewer’s time
Nowadays, viewers like to cut to the chase. If you see, the most attractive and fun promotions are concise and direct. Individuals like shortness. You might research and produce one of the engaging video content nationally, but you might not get the desired results if you don’t shorten it or make it bite-sized. It’s as simple as that, you value viewer’s time, and they value your content. In today’s world, less is more.
Right on point
Cutting right to the point. If you notice, creating short-form video content is tougher than creating long-form video content. You have to summarise all the information in a short 30 seconds short video. How do video content creators explain everything in 30-second short video content?
Lesser attention span
We’ve mentioned this before, the engagement span of an intermediate person is less than 12 seconds. While this might appear like a failure, numerous marketers out there have brought the benefit of this. Over 93% of marketers have landed a customer via social media video.
We no more control the time, patience and reason to sit through a lengthy video. Today Instagram suggests Reels and actually, that is not better than 30 seconds, talk about engagement span.
People have got internet access on their smartphones which makes things far more accessible than they seem. Over 60% of the internet traffic rotates around video content. If you had to assume the time an average person spends on YouTube, what would it be? 15 minutes? It’s actually far more than that. 40 minutes is the average time. Considering the amount of population our homeland has, that number is ginormous.
Easy to understand. Viewers are consuming more and more short-form video content.
Audiences are Consuming More Short-form Video Content
According to a recent study, over 76 per cent of small businesses say they can measure a significant impact from the video content that they’ve created. Plus, we have the additional information from places like Facebook, Instagram and Twitter and every single social media platform is integrating video into their application today. So that’s not the question. Video is here to stay. The query is, what should we put in our video content, and how long should they be?
We know ourselves, When we open a video on YouTube or Facebook or any other video sharing platform, one of the first things we do is, look at that little bar at the bottom and try to find out how long this video content is gonna be. And honestly, if it’s five minutes or more, we are likely not going to watch it. Why? I just don’t have time. Nobody has time these days. In the attention economy, less is more.
“And I know I’m not alone. According to another study by our friends at Vidyard, 56 per cent of videos created by businesses today are two minutes or less. And the audiences are responding to this. 53 per cent of videos that are 90 seconds or less are watched to completion. That means that over 50 per cent of people who are watching videos that are 90 seconds or less are actually completing them, which is pretty good given our attention spans are now, what, seven seconds or less? But compare that to videos that are 30 minutes or more, and you’re only getting a 10 per cent completion rate. So if you want people to watch your videos, shorter is better.”
Easy to understand
Last but not least, this is an add-on that video content creators do, but many fail to catch. While these video creators inject high-quality information into these short videos, they also make them very simple and easy to understand. Many video content creators out there don’t get enough recognition for this. Even Layman language would be an understatement for this. While a lot of individuals call it simplifying or dumbing down, we like to say you’re generalising your viewers. You’re simply making your video content available to more people.
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Tera mera uska have more than 7000+ videos on our platform and content creators from pan India. tera mera uska gives Creators to reach out to more Indian relevant users and also Star members get promoted on our social media platform so they can get maximum viewership.
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